EDDM® postcards are for carrier-route mailings when you want to cover every delivery point on selected routes without buying a named mailing list. Confirm USPS size and facing requirements before artwork is final.
To ensure your EDDM® postcards meet USPS requirements and achieve maximum impact, follow these essential design guidelines:
Use EDDM® when your offer is local, your routes are known, and every door on those routes is an acceptable audience.
Product: EDDM® Postcards • File Formats: TIF, TIFF, EPS, AI, PSD, BMP, GIF, JPG, PNG, PDF • Recommended: 350 DPI, CMYK.
Important: Templates are provided in the downloads above. For multi-page files, the first page will be treated as the front and the second page as the back. Upload one file per side when possible.
Access special EDDM® rates for significant savings.
Pinpoint specific postal routes and neighborhoods.
Simplify your campaign, no list purchase required.
Larger format postcards grab attention in the mailbox.
EDDM® is Useful for real estate agents promoting new listings, open houses, or just-sold announcements. Home service businesses like landscaping, HVAC, and plumbing can reach local homeowners effectively.
Drive foot traffic and increase sales for your restaurant or retail store. EDDM® postcards are ideal for grand openings, special promotions, new menu items, or loyalty programs.
Dentists, chiropractors, clinics, and other professional services can use EDDM® to attract new patients or clients within their service areas.
EDDM® is a practical option for local political campaigns to reach voters directly. It's also excellent for promoting community events, festivals, or local government initiatives.
EDDM® is a service from the USPS that allows businesses to send mail to every address on a selected postal route without needing a mailing list. It's a cost-effective way to reach local customers.
Benefits include lower postage rates, no need for a mailing list, targeted local reach, and high visibility due to larger postcard sizes. It simplifies direct mail campaigns for local businesses.
EDDM® eligible sizes include 4" × 11", 4.25" × 11", 4.5" × 11", 6" × 11", 6.5" × 8", 6.5" × 9", 6.5" × 12", 8" × 10", 8.5" × 11", 9" × 11", and 9" × 12". Our form automatically displays only these sizes.
No, one of the biggest advantages of EDDM® is that you do not need to purchase or maintain a mailing list. You simply choose your desired postal routes, and your mail is delivered to every address on those routes.
EDDM® mail pieces must meet specific size and thickness requirements. Minimum size is 6.125" x 11" OR 6.25" x 9", maximum is 12" x 15". Thickness must be between 0.007" and 0.75", and weight less than 3.3 oz. All EDDM® sizes offered by 55Prints comply with these rules.
We specialize in printing high-quality EDDM® postcards to USPS specifications. While we don't directly handle the full mailing process, we provide all the necessary printing and guidance for you to easily complete your EDDM® campaign with the USPS.
An EDDM® indicia is a special marking required by the USPS on your mail piece, indicating it's part of an Every Door Direct Mail® campaign. It replaces traditional postage. You'll need to ensure your design leaves space for this if you're applying it yourself.
We offer a variety of durable paper stocks suitable for EDDM® postcards, including 14 pt. Gloss Cover, 14 pt. Uncoated Cover, and 16 pt. Premium Matte Cover, among others, to ensure your mailers withstand handling.
Yes, including maps, QR codes, and other interactive elements is highly recommended for EDDM® campaigns to drive recipients to your physical location or online presence. Just ensure they are within the safe zone.
The USPS EDDM® online tool allows you to select postal routes based on demographics, household income, and age. This helps you target your ideal customers effectively. We recommend using their tool for route selection.
Eligibility depends on current postal dimensions, thickness, shape, addressing, indicia, and preparation rules. A postcard that prints successfully is not automatically eligible for an EDDM mailing. Confirm the current postal specification and route plan before designing or ordering the printed pieces.
Do not assume it does. Printing, bundling, paperwork, route preparation, delivery to the postal facility, and postage can be separate services. Read the configured order and written scope carefully so you know which party handles each step and which charges remain outside the print total.
Use current postal route data and count the residential or business deliveries that match the campaign. Add only the handling overage required by the chosen process. Recheck counts before printing because route totals can change, and unused dated mailers may not provide value later.
Build to an eligible finished size using the exact template. Reserve the required mailing and indicia areas, add bleed, and keep important content inside the safe area. Use readable type and one clear offer. Verify dates, phone numbers, web links, restrictions, and expiration terms before approval.
Plan artwork, proof review, production, bundling or preparation, delivery to the postal facility, and postal delivery as separate stages. A printing turnaround is not an in-home date. Confirm responsibilities and current estimates before promoting a fixed event or limited offer on the mailer.
Product guidance reviewed by Juan Batista, 55Prints owner on July 29, 2026. Confirm current options and order totals at the linked checkout destination.
Product guidance reviewed by the 55Prints content team on July 29, 2026. Confirm current options and totals at the linked checkout destination.